YouTube Essentials

Here are esssential tips to build your YouTube audience and optimize your channel

  • Make your channel look great by always featuring a video, creating sections, writing about yourself, sharing all links on all videos and updating your profile/banner pictures.
  • Organise and program your content by creating different playlists and developing content strands that complement, enhance and provides context to your music. More information here.
  • Use your Analytics and get to know your audience. Find out how old, where they are, what days/what time do they engage with you the most, which video they liked the most – try to find out why. Much more information here.
  • Make your channel an Official Artist Channel (OAC). OACs bring together all of your content from your different channels, programmes your music into specific shelves and improves your discoverability on Search. Check out full details here.
  • Follow and watch best practice videos. Learn latest tips and basic How To guidelines to use YouTube tools, feature content, engage subscribers, among many others. Discover the channel here.

Spotify Essentials

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Apple Music Essentials

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Facebook Advertisement Essentials

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